Spark & Stitch sells apparel online. We built a modern storefront with server-rendered product pages for SEO, a snappy cart, and an admin that centralizes orders, payments, refunds, and inventory. Payments run through Cashfree with a UPI-first flow to reduce MDR where eligible, and media is optimized via Cloudinary. We also launched an affiliate partner program with low-cost onboarding, tracked links, and automated payouts.

• Launch a quick, stable checkout that favors UPI.
• Give the owner a clean view of orders, payments, and refunds.
• Make content ops painless: drag-drop uploads, auto-optimizations.
• Keep DX fast: hot reloads and simple deployments.

The interface follows your home page: dark canvas, soft gradients, and subtle micro-interactions. We keep motion accessible and purposeful — hover glows, focus rings, and reduced motion support.

1. Create order on server with idempotency key.
2. Start Cashfree session; prefer UPI intent/collect.
3. Cashfree → webhook → verify signature → mark as paid/refunded.
4. Sync settlement IDs for accounting.

Spark & Stitch runs an affiliate partner program to drive creator-led growth. We built a friction-light onboarding with a very small one-time fee, unique referral links, UTM attribution, and automated monthly payouts. Admins can monitor partner performance, approve payouts, and audit webhooks.

• Cloudinary transforms: f_auto, q_auto, responsive widths (WebP/AVIF).
• Server & CDN caching on catalog; cache-bust on inventory updates.
• Critical CSS for hero/product; defer non-critical JS; preconnect to PG/CDN.
• Bundle trimming (dynamic imports) + Brotli at the edge.