GenForge Studio Logo

GenForge Studio

Contact Us

Home/Projects/Irvine Hospitality
Case Study

Irvine Hospitality 🏨✨

A hospitality-grade storefront and admin for FF&E procurement — modern UI, catalog management, and order visibility aligned with industry standards.

Role: Full-stackIndustry: Hospitality (FF&E / OS&E)Location: Newport Beach / GlobalYear: 2025Stack: Next.js, Node, Admin Panel
🗂️ Catalog Ops
−80% manual edits
📈 Engagement
↑ time on site
🔍 SEO
FF&E keyword clusters
Overview→Goals→Catalog & Taxonomy→Orders & Admin→Performance→Results→

Overview ✍️

We transformed a legacy brochure site into a modern hospitality e-commerce experience with SSR product pages, a clean cart, and a role-based admin for daily operations. Terminology and UI follow hospitality standards: FF&E, OS&E, brand submittals, value engineering, prototype approval, and post-occupancy support.

Goals 🎯

  • Enable streamlined FF&E catalog authoring and categorization.
  • Give sales/logistics teams real-time order visibility.
  • Reflect premium B2B hospitality branding in UI.
  • Improve SEO for hospitality procurement queries.

Website UI Sections 🧭

Core website sections designed and delivered.

Orders & Admin 📦

Admin users can add products, upload imagery, manage specs/lead time, and track orders across statuses (Pending → Confirmed → In Production → Shipped → Delivered). Exports support logistics and accounting.

Performance 📊

  • Cloudinary f_auto/q_auto, responsive widths (WebP/AVIF).
  • CDN caching for product/category; cache-bust on updates.
  • Critical CSS for hero/product; defer non-critical JS.
  • Accessible motion & focus states; mobile-first layouts.
Lighthouse report (after)
Catalog authoring time — before/after

Results ✅

🗂️ Catalog Ops
−80% manual edits
📈 Engagement
↑ time on site
🧭 Prospecting
↑ qualified inquiries

“The new platform aligns perfectly with our FF&E process and brand standards.” — Irvine Hospitality

Start a project

Previous Website UI 🕰️

Here's how the old Irvine Hospitality site looked before our redesign:

GenForge Studio Logo
GenForge Studio

GenForge Studio empowers teams to transform raw data into clear, compelling visuals — making insights easier to share, understand, and act on.

Product

  • Projects
  • Read Blogs
  • Privacy Policy
  • Terms of Service
  • Cookies Settings

Get in touch

Have a project in mind? Let’s build something remarkable together.

hello@genforgestudio.com+91 73908 03067Schedule a call

© 2025 GenForge Studio. All rights reserved.

PrivacyTermsCookies

GenForge Studio